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Project: Personal Care Campaign "For men only, it's a man's world.", Essen
Client: EVONIK Industries AG
The Personal Care division of EVONIK Industries AG, Essen, is specialized in the manufacturing of raw materials for the cosmetics industry, where it is one of the world's leading companies.
Due to the growing demand for care products for men, Personal Care has launched an international B2B campaign in 2013 to support the marketing of their products. "For men only, it's a man's world."
We were assigned to create the main visual of the campaign with an appropriate layer as well as the product application images and a making-of video of the shooting. The relation of the company to the Ruhr area as well as skin protection were essential components that we integrated into the conception. The material was used internationally in all channels/media that served to promote the products.