Project: HEROES Brand Launch, Berlin
Client: Alma GmbH
"Sneakers goes to Business" - the entrepreneur Alexander Köth and his creative partner Joachim Swensson created with their brand "HEROES" a new generation of sneakers. Moving away from the grubby image into the fashion lifestyle and the business world. The idea is "to produce sneakers that are not quite as sporty and, above all, are absolutely top-quality in terms of feel and material, so that you can wear them to a business appointment," says Köth.
We supported this exciting project by developing a visual language, creating product shots and planning and implementing a social media campaign for the brand launch.