Project: Avon Online Campaign, Köln
Client: Zone GmbH
The AVON Group is one of the best known in the cosmetic branch worldwide. The "Avon ladies" brought advice and products directly to the homes of their classic target group of housewives. Accompanying the change until modern times, when the construct of the classic family with the woman as housewife is no longer predominant, AVON launched a sympathetic campaign that pays tribute to the new challenges women have to face in everyday life. With humor and exaggeration, the modern woman from whom the multi-talent is expected on all levels should be portrayed. The conception as well as the realization on our side was done to create image footage for the PR and social media campaign.