Project: HUAWEI MateBook X Commercial, Berlin
Client: Dentsu Aegis (Shanghai)
Huawei is one of the top global leaders in mobile devices. For the worldwide launch of the technology company's "MateBook X" in Berlin, we produced the live streams and the event documentation of the press conference, as well as the commercial and image material with the brand ambassador Mariano Di Vaio to point out its key selling points. With a small time frame of only 8 hours, with 6 locations spread over Berlin's Mitte and Friedrichshain, a shooting team of 11 people as well as multiple fittings and a tight deadline, it was a small challenge. But as always in our long-term cooperation with Huawei Global and their involved agencies like Isobar Shanghai - efficiency triumphs.